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Is it wise for coffee shops to gather in shopping malls?

Is it wise for coffee shops to gather in shopping malls?

Coffee has risen from a cup of drink to a cultural symbol. Under the infiltration of coffee culture, coffee brands speed up horse racing enclosure this year. The latest statistics from the Beijing Business Research Institute show that China's coffee market is entering an unprecedented period of rapid development, including Starbucks, Kashijia, Coffee and other brands will open more than 1000 new coffee stores in the Chinese market. North

2015-05-27
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Hougu Coffee Company Brand introduction Hougu Brand Culture Development Plan

Hougu Coffee Company Brand introduction Hougu Brand Culture Development Plan

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee has a profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of Hougu comes from the moral Sutra, and the latter represents the king as the queen.

2015-12-02
Korean coffee increases the pace of expansion

Korean coffee increases the pace of expansion

Korean coffee shops such as Coffee Coffee, Man Coffee and Zoo Coffee, which were the first to enter China, have successfully achieved rapid expansion, but this is only the beginning of the overall expansion of Korean brands.

2014-09-01
Shenzhen's self-created coffee brand delivers 380000 cups of coffee during Women's Day

Shenzhen's self-created coffee brand delivers 380000 cups of coffee during Women's Day

On March 8, LAcaf, a well-known coffee chain in Shenzhen, attracted the attention of the whole city. International Working Women's Day, Tuhao brand wayward presented 380000 cups of coffee to all female citizens in Shenzhen, vowing to rectify local brands from many foreign coffee brands while celebrating the anniversary of the brand. According to the person in charge, I hope to thank the consumption through this kind of activity.

2015-03-09
Hougu Coffee is the largest coffee brand in China's consumer market.

Hougu Coffee is the largest coffee brand in China's consumer market.

Hougu, China's most famous local coffee brand, is the largest coffee brand in China's consumer market. Although there are many coffee brands all over the world, it is also a good result for us to have a coffee brand in China. Hougu Coffee, as the first local coffee brand in China, is deeply welcomed by consumers! In addition, there are no other large-scale brands in China.

2015-11-20
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Hougu Coffee: the first Local Coffee Brand in China

Hougu Coffee: the first Local Coffee Brand in China

Hougu Coffee planting Base is located in Dehong, Lincang, Yingjiang and other places in Yunnan, China, with unique climate and geographical advantages, is one of the best coffee growing places in the world. Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu coffee has a good market.

2015-11-24
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
Starbucks Danone cooperates to promote brand cheese

Starbucks Danone cooperates to promote brand cheese

The world's largest coffee chain, Starbucks and yogurt maker Danone announced on Tuesday the launch of a combined brand of yogurt (co-brandedyogurt) in 2014. The products will be sold in Starbucks stores and other US supermarkets in the future. The two sides did not disclose financial details. It is announced that the first product to be launched by the combined brand will be ready-to-eat perfect Greek yogurt.

2014-04-27
The price of Starbucks coffee has risen quietly. Other brands have not followed suit yet.

The price of Starbucks coffee has risen quietly. Other brands have not followed suit yet.

Starbucks first entered the Fuzhou market around 2011 and now has more than a dozen stores in Fuzhou. Ye Zefan, president of the Fujian Coffee Industry Association, said that it was the arrival of foreign brands that led to the coffee culture in Fuzhou, which has seen a sharp increase in the number of cafes in Fuzhou in the past five or six years. According to the incomplete statistics of the association, the number of cafes in the five urban districts of Fuzhou increased from less than 100 at the end of 2010 to nearly 400 at the end of 2013.

2016-08-23
Now it's embarrassing to say that you are a fashion brand even if you open a shop and don't sell coffee.

Now it's embarrassing to say that you are a fashion brand even if you open a shop and don't sell coffee.

If you want to buy it, buy it from head to toe, and have a cup of coffee to do your hair. Ted Baker has also opened a concept store in London. Photo Source: if the Internet recently went to the British fashion mecca Shoreditch, you can go to the new store of British fashion brand Ted Baker there. Ted Baker opened its 6000-square-foot Moore concept store on June 5th.

2015-08-14
Pu'er City has been approved to build a demonstration zone for well-known brands in the national coffee industry.

Pu'er City has been approved to build a demonstration zone for well-known brands in the national coffee industry.

Recently, AQSIQ sent a letter to the people's Government of Pu'er City, agreeing to build a demonstration zone for well-known brands of the national coffee industry in Pu'er City. This is the first coffee industry well-known brand demonstration zone approved by AQSIQ since the establishment of a demonstration zone for national well-known brands was carried out in 2011. The cultivation of coffee in Pu'er began in 1892 and is the first region in Asia to grow coffee.

2014-12-19
Brand marketing

Brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat feces, so it is called "Kopi Luwak") has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen where the "best" is. In the last year or two, this so-called "best" has made people feel a little bit.

2014-07-26
Join the worry-free self-management profit, which one do you choose?

Join the worry-free self-management profit, which one do you choose?

Melodious music, nostalgic copper fans, coupled with a comfortable sofa, in the dim light to taste a cup of coffee with a strong aroma this idea is absolutely a fantasy of young people with great literary style. It would be a great joy in life to have such a coffee shop. A reporter from New Express recently interviewed a number of coffee franchisees and raw material suppliers.

2015-07-09
Behind the price rise of Starbucks: many brands in the coffee industry compete for

Behind the price rise of Starbucks: many brands in the coffee industry compete for "cake"

Starbucks' price adjustment has aroused heated discussion among many domestic consumers, and among many voices, there are not a few responses to Starbucks' high pricing. In fact, the price of Starbucks in China has always been higher than that in other countries, and a medium cup of Starbucks coffee is priced at 30-40 yuan in China. On the other hand, American consumers say that Starbucks belongs to daily consumption, all priced within $5.

2016-08-23
Kraft cuts the price of Maxwell and other brands of coffee in the United States

Kraft cuts the price of Maxwell and other brands of coffee in the United States

Sina Financial News in the early morning of May 19th, Beijing time, Kraft Foods (KFT) announced on Friday that due to the continuous decline in the price of raw coffee, it will reduce the prices of its flagship brand Maxwell House and some instant coffee in the United States. Three days earlier, American food giant J.M. Smucker Co (SJM) also announced that it would average the price of packaged coffee products in the US market.

2014-04-27
Coffee Shop Brand Marketing

Coffee Shop Brand Marketing

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc.

2014-05-23
Chinese coffee chain joins to investigate the first generation of coffee chain brands

Chinese coffee chain joins to investigate the first generation of coffee chain brands

The earlier domestic coffee chain brands, which can also be called the first generation of coffee chain brands, were mainly joined by the Shangdao coffee chain created by Mr. Chen Wenmin, and later many coffee chain brands named after: * * Island. The main layout is more in the southern cities, characterized by: soft decoration environment, more middle-aged customers, the products mainly use Taiwanese style siphon pot to make coffee and Chinese and Western.

2015-08-13
I'm telling you, coffee brands don't make money from coffee.

I'm telling you, coffee brands don't make money from coffee.

When coffee is associated with taste and culture, it moves from the catering industry to the cultural and commercial fields. Investing in coffee shops is becoming the most popular area for investors nowadays. At present, coffee brands in the domestic market are mainly divided into European and American coffee, Korean coffee and Taiwan coffee. No matter what kind of coffee is invested, the start-up capital needs millions of yuan to start. However, the return on investment of millions of yuan does not come from

2015-04-27
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